EP 1300 Pete Licata - Launching A Coffee Brand in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist "Introduction to Regenerative Coffee Farming" is now available on-demand at https://mapitforward.coffee/workshops for as little as $10. "It's Time to Become a Coffee Consultant" available now with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops ****************************** This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion. This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time. The five episodes of this series are: 1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8 2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4 3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E 4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U 5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8 In this final episode of the series, Lee and Pete delve into the challenges and fears of launching a new coffee roasting business in a tumultuous economy, and the value of having a clear vision and mission. The episode covers the importance of understanding cost structures, pricing strategies, and the emotional rollercoaster that comes with entrepreneurship. Pete shares his journey, experiences, and the reasons behind starting Caffeine Control Coffee, a business aiming to offer solutions for better health and wellbeing through coffee. Don't miss the insightful conversation and practical advice for aspiring business owners. 00:00 Introduction: The Reality of Starting a Business 00:18 Navigating the Path with a Clear Vision 01:01 Sponsorship Message: Map It Forward Workshop 01:39 Welcome and Reflections on the Podcast Series 02:23 Discussing the Journey of Caffeine Control Coffee 03:26 The Importance of a Unique Product 05:40 Challenges and Rewards of Starting a Roastery 06:58 The Role of Consulting and Mastermind Groups 08:50 The Fundamentals of Running a Business in 2025 12:24 Building Relationships in the Coffee Industry 13:53 Understanding the Business Side of Coffee 18:16 Pricing Strategies and Market Challenges 24:13 Pricing and Sourcing Micro Lot Coffees 26:02 Understanding Business Costs and OPEX 27:49 Challenges of Scaling a Coffee Business 31:01 Advice for Starting a Business in 2025 38:38 Introducing Caffeine Control's Coffee Products 42:12 Shipping and Logistics 43:30 Series Conclusion and Final Thoughts Connect with Caffeine Control Coffee and Pete Licata here: • https://caffeinecontrol.coffee/ • https://www.facebook.com/profile.php?id=61560412733106 • https://www.instagram.com/caffeinecontrol.coffee/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar ••••••••••••••••••••••••••••••••