EP 1305 Thai Dang - The Vietnamese Coffee Consumer - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist "Introduction to Regenerative Coffee Farming" is now available on-demand at https://mapitforward.coffee/workshops for as little as $10. "It's Time to Become a Coffee Consultant" available now with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. In this series, our guest on the podcast is Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City, Vietnam. We're exploring Vietnam's specialty coffee supply chain. The 5 episodes in this series are: 1. Vietnamese Specialty Coffee - https://youtu.be/e5LsTJ6CEvg 2. Vietnam Is An Emerging Specialty Coffee Market - https://youtu.be/PbIx1m7YdLA 3. Trading Vietnamese Specialty Coffee - https://youtu.be/hptWON6CRD0 4. Coffee Market Volatility in Vietnam - https://youtu.be/S0nMpulFGOc 5. The Vietnamese Coffee Consumer - https://youtu.be/Sgh3LZcL0Eo In this engaging episode of The Daily Coffee Pro by Map It Forward, Lee and Thai discuss the vibrant and competitive coffee culture in Vietnam. They discuss why big coffee chains struggle to attract consumers in Vietnam, the latest coffee trends such as matcha and 'healthy' drinks, and how the local consumers prefer supporting homegrown brands over international giants like Starbucks. Learn about the challenges and future of the coffee industry in Vietnam, insights into modern Vietnamese coffee consumer behavior, and the rise of specialty coffee in the country. 00:00 Introduction: The Coffee Scene in Vietnam 00:38 Exciting News: Regenerative Coffee Farming Workshops 02:00 Final Episode with Thai Dang: Exploring Vietnamese Coffee Trends 03:37 Trends in Vietnamese Coffee: Matcha, Healthy Ingredients, and More 11:30 Consumer Behavior: Spending Power and Preferences 18:31 Future of Vietnamese Coffee: Industry Insights and Predictions 20:15 Conclusion: Reflections and Farewell Connect with Thai Dang and 96B Cafe and Roastery here: • https://www.96b.co/ • https://www.instagram.com/96B.cafe.roastery/ • https://www.facebook.com/96Bexperiment/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar