EP 1309 Emma Haines - Redefining Stakeholders In Coffee Value Chains - The Daily Coffee Pro Podcast by Map It Forward
The Daily Coffee Pro Podcast by MAP IT FORWARD - A podcast by MAP IT FORWARD

Join our Mailing List - https://www.mapitforward.coffee/mailinglist "Introduction to Regenerative Coffee Farming" is now available on-demand at https://mapitforward.coffee/workshops for as little as $10. "It's Time to Become a Coffee Consultant" available now with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano. In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond). The focus of each episode in this 5-part series: 1. The Traditional Coffee Supply Chain - https://youtu.be/dzIp-EzcNCs 2. A Turning Point In Coffee Trading - https://youtu.be/GOmKLm_gyBI 3. Navigating Rapid Coffee Market Shifts - https://youtu.be/2yG2-G__SmU 4. Redefining Stakeholders In Coffee Value Chains - https://youtu.be/sbFVA3w2FBk 5. The Future Of Coffee Value Chains - https://youtu.be/EdyHqRr64mo In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the ongoing coffee price crisis with Emma Haines from Algrano. The conversation delves into how the crisis has shifted from affecting growers and sellers to now impacting buyers. They stress the importance of education and proactive steps needed to adapt to market changes. The episode highlights the challenges faced by micro roasters and the need for a comprehensive understanding of the coffee supply chain. The discussion also touches on the lack of leadership and dialogue from major organizations like the SCA regarding this critical issue. 00:00 Historical Coffee Price Crises 01:08 Introduction to Regenerative Coffee Farming Workshops 02:29 Current Coffee Supply Chain Challenges 07:58 The Struggle of Micro Roasters 10:37 The Importance of Forward Buying 17:07 The Role of the SCA and Industry Leadership 27:55 Future of the Coffee Supply Chain 28:39 Closing Remarks and Call to Action Connect with Emma and Algrano here: • https://www.instagram.com/mamabearhaines/ • https://algrano.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar