#266: Joe Foster – Building Reebok Into A Billion Dollar Empire

Joe Foster is the founder of Reebok. In this conversation, he discussed the early days (his first 21 years in business), why he never got a job, his most important lesson, the importance of a name, what rapid growth feels like, and what he thinks of his American counterpart, Phil Knight. (0:00) Welcome Joe (1:15) World War II (6:10 Father’s Failing Company (9:11) Badminton (11:14) Early Days of Reebok (21:14) Importance of Name (25:01) Why Joe Never Got A Job (33:24) Going To America (50:57) Angel Martinez (55:05) $9 Million To $1 Billion In 5 Years (1:00:51) Giving Up Company (1:05:11) Phil Knight (1:09:34) Question From George Heaton (1:11:10) Curiosity About Technology Joe's Links New Book (Shoemaker): https://www.amazon.com/Shoemaker/dp/1471194043 Instagram: https://www.instagram.com/reebokthefounder/ My Links ✉️ Newsletter: https://dannymiranda.substack.com 🎙 Podcast: https://anchor.fm/dannymiranda 🐣 Twitter: https://twitter.com/heydannymiranda 📸 Instagram: https://instagram.com/heydannymiranda 🕺 TikTok: https://tiktok.com/@heydannymiranda