Optimizing Ad -Driven Growth with Artificial Intelligence | ZeZe Peters, Beam City

In this episode we sit with ZeZe Peters, Founder of Beam City, a unified advertising automation platform that uses AI to help businesses. Beam City plans and optimizes ads across all top ad channels. ZeZe and I discuss several topics related to building and launching an AI product, building effective teams, how the pandemic shifted the conversation around adtech, and much much more  If your company is looking to scale it’s AI initiatives, head over to Tesoro AI (www.tesoroai.com) – experts in AI strategy, staff augmentation, and AI product development. Timestamps: 1:57 Background is in aerospace engineering at Cornell University 2:48 Before launching Beam City | A product engineering expert for Fortune 1000 4:58 Discovering pain points and the value of automation in advertising 6:26 How the Beam City platform works 7:45 How Beam City is applying AI ad automation 9:40 The impact of Covid on the AdTech market and how Beam City is positioned 14:02 Go-to-market strategy | Finding early traction with businesses that understand adtech 15:29 How ZeZe approached building the first version of Beam City 19:30 How ZeZe’s previous experience in product development helped hire the right initial team 22:20 Determining what accuracy rate makes the most sense for their AI predictions 27:12 Building a startup as a solo Founder + the importance of experienced mentors 32:32  How to keep up with ZeZe and his journey with Beam City