From Managed Servers to Managed Cloud: the Pivots of Rackspace -- John Engates, CTO, Rackspace

Rackspace is nothing if not ready to change with the market. Since its brief stint in the dedicated server space when the company first launched, it’s gone through many transformations, both in terms of business and technology capabilities. It’s also gone public and back to being privately held. But in a way, despite all those changes, its fundamental value proposition has remained the same.