Keith Petri, CEO of Lockr - The Ideal Future of Marketing

Our guest this week is Keith Petri, the CEO of Lockr. He's a data advocate, with a decade of experience working with consumer data. He joins us to talk about what he's seen as the data-driven marketing landscape has evolved. We dig in on what we mean when we talk about consumer data, how ad targeting is different from the "discovery"' mechanisms built into platforms like Netflix and Spotify, and how thinking about both of those things can get is to a better ideal future of consumer data and marketing functions. Skip the line to sign up for Lockr: app.lockrmail.com/data-driven-marketer Show Notes, etc: https://www.netwisedata.com/blog/podcast-with-keith-petri-the-ideal-future-of-marketing More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message