Motivating Marketing Teams With Work Management Ft. Jessica Gilmartin

Jessica Gilmartin runs global revenue marketing for Asana, a leading work management platform for teams. In this episode of The Data-Driven Marketer, Jessica explains the difference between project management and work management—and why Asana uses work management to motivate people and teams. Earlier in her career, Jessica co-founded and sold Fraiche Yogurt, a successful chain of yogurt stores in the San Francisco Bay Area. She then ran product marketing for Wildfire, which was acquired by Google. After leaving Google, she ran sales, marketing, and customer support for a series of high-growth, venture-backed startups. Jessica's diverse experiences are both surprising and impressive. We're confident you will walk away with tactics to improve communication and engagement among your team(s).  Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message