The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World

Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators and collectors such as the Gary Vees of the world. NBCU’s metaverse play - NBCU views immersive virtual experiences as a way to connect consumers and content. Trade Desk reports massive increase YoY revenues and added five partners to a key initiative. Netflix floats the possibility of ad-supported subscription plans. Video game publishers are becoming advertisers. Brands are reimagining their approach to advertising in the cookieless world. DRM - Data Relationship Management.  If you’re a marketer, get used to this new acronym, as you’ll be using it soon. Links: Instagram Tests NFTs: Targets Creators, Collectors https://www.mediapost.com/publications/article/373708/instagram-tests-nfts-targets-creators-collectors.html NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation https://www.mediapost.com/publications/article/373733/nbcu-embraces-that-metaverse-thing-touts-it-as.html Trade Desk hits $315 million in revenue. https://apple.news/AMyQuhGiwN1Gw4iUrX6rtSw NetFlix could launch ad supported option by EOY. https://www.mediapost.com/publications/article/373782/netflix-could-launch-ad-supported-option-by-the-en.html Game Developers Angling to Be Media Owners https://apple.news/Apj1zbUgtMiWtaVX-S8sFWQ Crumbling of the advertising cookies brings new recipe for customer engagement https://apple.news/AZ4q-BTRtRHiazdN_F84ZAg More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message