142: Martech’s Separation and Return to Data Infrastructure with Scott Brinker of HubSpot

This week on The Data Stack Show, Eric and Kostas chat with Scott Brinker, VP Platform Ecosystem at Hubspot. During the episode, Scott discusses the evolution of martech over the last ten years and how the explosion of digital data has impacted the market. Topics also include needed tools in a martech stack, where things have gone wrong in IT teams and marketing teams working together, exciting developments in the martech space, and more.