Episode 22 Brian O'Neill: The philosophy of designing better analytics products

In my 22nd episode I speak to the super and somewhat hilarious Brian O'Neill! We talk about: 1) His background and journey to date 2) The challenges most companies have when building analytics products 3) Why design and data visualisation are not the same thing 4) Uncovering the unarticulated problems 5) How do we help developers, designers, data scientists, business teams to communicate more meaningfully, to design and build better products 6) How empathy is an enabler or design 7) Who drives / leads / motivates the design element and how design in essence is everyone's job 8) Where design goes deeper than just the product and impacts cultural change 9) Model accuracy vs. interpret-ability 10) The last mile of analytics and why the first mile is just as important 11) Prototyping and learning to build quickly without investing in technology too early "take the crayons, and not the code" 12) The "metrics toilet" and the design problem 13) Do we need a product owner for "product love" About Brian: He is a consulting product designer who helps companies create innovative ML and analytics solutions. His goal is to help companies leverage the innovative power of design and UX to ensure investments in data-driven software actually produce real value in a human-centered way! About Samir Samir is a data strategy and analytics leader, CEO and Founder of datazuum. He has a history of helping data executives and leaders craft and execute their data strategies. His passion for data strategy led him to launch the Data Accelerator Workshop, and host the Data Strategy Show. After a career in both private and public sectors Samir launched the datazuum brand in 2012, with a view to working with executives to deliver data strategy at a time when data was not seen as a business asset. Today datazuum delivers projects across both private and public sectors including: Charities, Financial Services (Banking & Insurance), Government, Housing & Construction, Law Enforcement, Logistics, Media & Publishing, Outsourcing, Postal, Retail, Telecoms, Transport and Utilities. Samir has 20 years of international experience across Europe, North America, and Africa. Is a regular speaker at international conferences, coach / mentor, a charity fundraiser, and youth champion for Working Knowledge - supporting young people to achieve their personal and career goals in life. Samir lives in London with his wife and daughter. Contact: [email protected]