Episode 23 Doug Laney: The Art of Data Monetisation

In my 23rd episode I speak to author Doug Laney! We talk about: 1) What he's up to now 2) What is data due diligence and how it's helping Private Equity firms 3) Separating the I & T from IT 4) How Delta airlines valued their data during the pandemic to secure loans 5) Why the accountants have ignored the value of data on the balance sheet 6) Steps companies need to take from being reactive to having proactive mindsets around data 7) The difference between data and oil - it's not the new oil! 7) Why data monetisation needs to be introverted an thought about differently to generate economic value 8) Industries leading the way in monetisation 9) The approach to getting the most value out of data 10) Who should drive data monetisation 11) Trend based vs. driver based models 12) His new book About Doug: Douglas Laney is the data & analytics strategy innovation fellow with the consultancy, West Monroe. Formerly he was a vice president and distinguished analyst with Gartner's Chief Data Officer (CDO) research and advisory practice. He is an accomplished practitioner and recognized authority on data and analytics strategy, and is a three-time recipient of Gartner's annual Thought Leadership Award, and is regularly considered one of the top global influencers these topics. Mr. Laney specializes in and assists organizations with data monetization and valuation, open and syndicated data, data governance, and big-data based innovation. In 2001 he coined the "3Vs" of volume, velocity and variety, now commonly used in defining Big Data. He authored the book "Infonomics: Monetizing, Managing and Measuring Information as a Competitive Advantage," and lectures at leading business schools on the topic. Mr. Laney resides in Chicago with his wife and son, where he enjoys Cubs games, biking the lakefront, cooking, theatre, competitive tennis and not-very-competitive golf. About Samir Samir is a data strategy and analytics leader, CEO and Founder of datazuum. He has a history of helping data executives and leaders craft and execute their data strategies. His passion for data strategy led him to launch the Data Accelerator Workshop, and host the Data Strategy Show. After a career in both private and public sectors Samir launched the datazuum brand in 2012, with a view to working with executives to deliver data strategy at a time when data was not seen as a business asset. Today datazuum delivers projects across both private and public sectors including: Charities, Financial Services (Banking & Insurance), Government, Housing & Construction, Law Enforcement, Logistics, Media & Publishing, Outsourcing, Postal, Retail, Telecoms, Transport and Utilities. Samir has 20 years of international experience across Europe, North America, and Africa. Is a regular speaker at international conferences, coach / mentor, a charity fundraiser, and youth champion for Working Knowledge - supporting young people to achieve their personal and career goals in life. Samir lives in London with his wife and daughter. Contact: [email protected]