Episode 28 Moon Javaid: How Analytics helps the fan experience at the 49ers

In my 28th episode I speak to the cool Moon Javaid Chief Strategy Officer at the 49ers! We talk about: 1) His background and how he got into the Sports world 2) How to ensure you couple Strategy & Analytics 3) His approach to data strategy at the 49ers 4) The main business levers / drivers that drove the data strategy 5) How data and analytics has driven the fan experience / acquisition at the 49ers 6) How surveys have helped the Voice of Fan and satisifaction 7) His simple "Happy or Not" Strategy to collect and analyse data 8) How to collaborate across multi-dimensions of partners through data usage 9) Executive Huddles and why they are successful for real-time decisioning 10) How the pandemic has increased collaboration and transparency through knowledge and data sharing About Moon: Moon Javaid is in his eighth season with the 49ers and currently serves as the chief strategy officer. In his role, Javaid oversees business intelligence, CRM and fan feedback; manages retail, mobile app, and concessionaire relationships; works on bids for large scale non-NFL events; supports the drive for local revenue; and aids other business aspects of the organization with strategic and analytical support. Under Javaid’s guidance, the 49ers built a data warehouse that processes over 3 million records per day, and launched the award-winning Executive Huddle, the first real-time analytics control room on NFL game days. Executive Huddle’s recent awards of note include being named the Leader in Innovation by Leaders in Sports, and Best Venue Tech by TheStadiumBusiness. Executive Huddle is also a finalist for Sports Business Journal’s Best in Sports Technology, to be announced later this year. Javaid has also collaborated with ticket operations to break NFL records for highest revenue in a regular season game, and secured bids for WrestleMania 31 and the Gold Cup Final. Under his leadership, the organization has acquired Cal-Hi Sports, the Emmy award-winning high school program, launched a sports medicine facility, and started the first conference in sports dedicated to business strategy, the Horizon Summit. Previously, Javaid worked at Linden LLC, a healthcare-focused private equity fund and L.E.K. Consulting, a global management consulting firm. A Cleveland native, Javaid graduated from Northwestern University with degrees in Psychology and Economics and later earned his MBA from University of Chicago, Booth School of Business. Javaid currently resides with his wife, Marnie, in Willow Glen, CA. About Samir Samir is a data strategy and analytics leader, CEO and Founder of datazuum. He has a history of helping data executives and leaders craft and execute their data strategies. His passion for data strategy led him to launch the Data Strategy & Analytics Coaching Programme, and is host of the Data Strategy Show. After a career in both private and public sectors Samir launched the datazuum brand in 2012, with a view to working with executives to deliver data strategy at a time when data was not seen as a business asset. Today datazuum delivers projects across both private and public sectors including: Charities, Financial Services (Banking & Insurance), Government, Housing & Construction, Law Enforcement, Logistics, Media & Publishing, Outsourcing, Postal, Retail, Telecoms, Transport and Utilities. Samir has 20 years of international experience across Europe, North America, and Africa. Is a regular speaker at international conferences, coach / mentor, a charity fundraiser, and youth champion for Working Knowledge - supporting young people to achieve their personal and career goals in life. Samir lives in London with his wife and daughter. Contact: [email protected]