Episode 33 Leandro Rocha de Andrade, Iván Herrero Bartolomé & Erick Jaramillo: The CDO Trap

In my 33rd and final episode of Season 1, I speak to: Leandro Rocha de Andrade - Senior VP, Chief Data & Analytics Officer no Banco de Crédito del Peru Iván Herrero Bartolomé - Chief Data Officer at Grupo Intercorp, and  Erick Jaramillo - Director, Head of Digital Data & Analytics Scotiabank Peru We talk about: 1) Introductions and backgrounds. 2) Data challenges in the LATAM Region. 3) What type of CDO is required in the LATAM Region - Unicorn or Change. 4) The CDO Trap. 5) Why business ownership is key to driving revenues through data. 6) The first principles of data ideation. 7) High expectations of the CDO and why a data strategy is key to driving value. 8) How to get the board, c-suite adn the operations teams to understand the impact that data has on the culture of the organisation. 9) How to create a common language to drive transformation. 10) How to create and measure monetisation activities. 11) How to ensure analytical debt is reduced. 12) How to manage complexity across a large group of companies. Iván Herrero Bartolomé is the Chief Data Officer at Grupo Intercorp. He has more than 20 years’ experience in Executive positions and is now responsible for the data strategy across the group (+30 companies in finance, retail, education, and healthcare). Ivan is the co-founder of CDO Latam. Leandro Rocha de Andrade is the Senior VP, Chief Data & Analytics Officer no Banco de Crédito del Peru BCP. He has more than 20 years’ experience in Executive positions related to Database Marketing, Advanced Analytics, AI, CRM and Business Intelligence, impacting the bottom-line delivering solutions based on customer experience/demands, for consumer and corporate segments. Leandro is a Board Member of CDO Latam. Erick Jaramillo is the Director, Head of Digital Data & Analytics and has nearly 20 years of professional experience in the financial industry, leading teams, helping to solve business challenges through the use of disruptive technologies, innovation, data, and analytics. About Samir: Samir is a data strategy and analytics leader, CEO and Founder of datazuum. He has a history of helping data executives and leaders craft and execute their data strategies. His passion for data strategy led him to launch the Data Strategy & Analytics Coaching Programme, and is host of the Data Strategy Show.  After a career in both private and public sectors Samir launched the datazuum brand in 2012, with a view to working with executives to deliver data strategy at a time when data was not seen as a business asset. Today datazuum delivers projects across both private and public sectors including: Charities, Financial Services (Banking & Insurance), Government, Housing & Construction, Law Enforcement, Logistics, Media & Publishing, Outsourcing, Postal, Retail, Telecoms, Transport and Utilities.  Samir has 20 years of international experience across Europe, North America, and Africa. He is a regular speaker at international conferences, coach / mentor, a charity fundraiser, and youth champion for Working Knowledge - supporting young people to achieve their personal and career goals in life. Samir lives in London with his wife and daughter. Contact: [email protected]