Nikki Walker, MCI Group.

1:14 There is a craving to get back to face-to-face. None of our clients liked hybrid. 4:45 Associations who already had online communities thrived during the pandemic. 8:26 Associations have been too rigid in the way they protect membership. 14:00 Online communities are simple and not exorbitant. People forget they have to be managed. 16:00 The model of having a standalone conference where people sit and nod along quietly to someone on stage needs a revamp if we still expect people to travel. 21:50 The more someone in your community is engaged the more loyal they will be. 22:50 Be flexible. Be open to change. Be more…modern.See omnystudio.com/listener for privacy information.