3. Understanding Customers and Their Changing Demands

Tim Vasilakis is the founder and CEO of The Athenian, the multi-award winning Greek street food restaurant chain. Born in Athens, Tim grew up immersed in Greek cuisine and learned to fish during summers on the Aegean island of Chios. After studying in Edinburgh, Tim began his culinary career when he moved to London and fell in love with street food.Tune in as we explore delivery’s evolution into physical spaces, expanding aggregator services, the role of franchising, and his journey of writing his cookbook ‘The Athenian: Eat Like a Greek’.Links mentionedRestaurant Brands International (RBI)‘The Athenian’ by Tim VasilakisThe Athenian InstagramThe Athenian TikTok