SEO or PPC – Which Is Better For Dentists?

SEO or PPC - Which is Better?[divider line_type="Full Width Line" line_thickness="3" divider_color="accent-color" custom_height="50"] In today’s episode of The Dental Practice Fixers Podcast, we answer a great listener question – “Which is better for dental practice marketing – SEO (Search Engine Optimization) or PPC (Pay Per Click)?” For this question, we enlist the help of one of our favorite dental marketing experts. Then we do some secret shopper calls that should practically be guaranteed an appointment. How do you think the offices did? Listen to find out! If you have a question for “The Fixers,” please email us at [email protected]. We’d love to hear from you! [nectar_btn size="large" button_style="regular" button_color_2="Accent-Color" icon_family="none" text="GET A FREE DENTAL PRACTICE SNAPSHOT" url="https://qs103.infusionsoft.app/app/form/analysis"] [divider line_type="Full Width Line" line_thickness="5" divider_color="default" custom_height="50"][nectar_icon icon_family="fontawesome" icon_style="default" icon_color_type="color_scheme" icon_color="Accent-Color" icon_padding="20px" icon_fontawesome="fa fa-podcast" icon_size="30"] Highlights from "SEO or PPC - Which is Better For Dentists?" 0:11 - Dr. Richard Madow opens up the Dental Practice Fixers Podcast by welcoming everyone. 0:56 - Don't forget to save money with the FattMerchant credit card processing terminal.  You don't want to throw money away anymore.  Check out madow.com/save. 1:55 - If you have a listener question, please email us at [email protected] or [email protected] and we will try to answer them on the dental podcast. 2:10 - Rich introduces the listener question which is better?  SEO (Search Engine Optimization) or PPC (Pay Per Click).  This listener question comes from Ohio and is not being found on Google. 2:50 - Dr. Rich introduces David Herman with Web Marketing for Dentists to help answer this listener question. 3:38 - David mentions some of the changes during COVID-19 and switching to emergency services.  Currently moving more into high-end procedures like implants, porcelain veneers, etc. 4:46 - Rich mentions that David normally works with very specific words when it comes to dental procedures.  Rich asks David the reason behind using very specific words. 5:00 - David mentions that they use words like dentist only if it is linked to a procedure.  He mentions that individuals normally know what they are looking for when it comes to a dental procedure and type in those words into search engines.  These target words are worth more for the dentists. 6:06 - Rich talks about a marketing strategy for dentist offices and asks David to confirm that they are really looking for a specifically targeted high dollar patient. 6:20 - David said, "yes they try to do that when they can." They are more worried about the return on investment for the dentist.  David talks about marketing and the importance of getting the ROI.  Marketing should not be making you lose money. 6:55 - Rich said well maybe you can make it up on volume. 7:10 - David describes the long term numbers of new patients and what that could mean for dentists.  A cash flow issue that many dentists run into.  David tells Rich that they are a month to month agency.  Their agency judges themselves in the "NOW', not in the past. 8:20 - Rich gets to the question from the listener. Which is better, SEO or PPC? 8:42 - David tells the listener that is a great question and then explains the different scenarios they would help a person to know if SEO or PPC is better. 14:23 - Rich thanks David for that great explanation and then asks David if an SE...