Max Traylor on Leveraging Productization and Maintaining Strategic Relationships

In the past few years, we’ve seen significant changes in the agency world, from the rise of AI impacting our businesses to seeing the marketing strategies pushed by big firms no longer producing results for many agencies. In this insightful episode, Max Traylor, an ex-agency owner and industry expert, shares his valuable perspectives on the evolving landscape of the agency world. Max covers the critical importance of gaining access to strategic conversations with clients, the challenges...