Episode 373: Mastering Motivation & Sales Psychology with Chris Lema

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits - A podcast by UGURUS Hosted by Brent Weaver

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In this episode, Chris dives into the psychology of motivation and how understanding what drives people can transform the way agencies close deals, lead teams, and shape company culture. He explains how the M Code Assessment helps businesses tailor their sales approach to match different motivation types and why traditional hiring practices often overlook high-potential talent.