'Apple Mail-Geddon!'

One of the most exciting announcements at Apple's June 2021 event was that they would be updating their Mail App. As a result, Apple Mail Privacy Protection will soon be an option for Apple Mail users. For Apple Mail users it's all great news on the privacy front but for marketing it creates some issues. This feature will radically change what you can measure with your email marketing. Are you gating your content to maximise the email addresses you can gain? We explore why that tactic could quickly become a lot less effective. Discover the impact these changes will have on your email marketing this autumn. Learn what it means for your business right now and what you need to do before these changes take effect. Useful Links Read the official announcement from Apple in June: Litmus Commentary on Apple Mail changes. Includes more technical insight into how Apple's new Privacy Protection feature in Mail Apple Mail works. Get the latest Data on Global Email Client Share

Om Podcasten

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com