Does Digital Advertising Work?

Tasked with a question and a link from one of our listeners, Ciaran and Daniel explore their thoughts on how well online advertising works and how all too often it just doesn't function well at all. We explore programmatic advertising's tendency to just bombard people with ads they ignore.  We also explore if advertising is an Art or a Science. We also explore if Digital can work in isolation, as Ciaran shares the results of an interesting experiment, he ran for a large UK brand.