Revisiting 'The 4P's of the Marketing Mix' with Mike Berry

Ciaran talks to Mike Berry, an author, digital consultant, trainer and academic, about the famous '4Ps of the Marketing Mix: Product, Price, Place, and Promotion.' We discover that the 4 Ps is still as fresh and relevant today as it was when it was devised by E. Jerome McCarthy back in 1960. However, and worryingly for Marketers, Mike argues that responsibility for the full Marketing Mix has been gradually surrendered, to the detriment of Marketing as a profession.