EP17: Chris Mercer, Co-Founder @ MeasurementMarketing.io on Vanity Metrics vs the Useful Truth

You’ve probably heard that you can only manage what you measure. But with marketing, you have to know what you are measuring in order to manage it.

Chris Mercer works with analytics and marketing data every day. So, he knows how confusing the wall of data can be when you are trying to track your website’s performance. That is why he transitioned his company from helping improve conversions to teaching marketers what questions to ask to get the metrics that help them.

Chris joins Jenna and Garrett and talks about how to approach your metrics to get real actionable steps rather than just looking at the numbers. They also touch on how Google Analytics has changed over the years and where it is going in the near future.

IN THIS EPISODE YOU’LL LEARN:

• 3 tools that will help you measure and manage your marketing
• What the future of Google Analytics may mean to you
• Make sure you approach your metrics with a specific question in mind, so you can make a specific change