EP18: Russ Henneberry, Digital Marketing Consultant @ RussHenneberry.com on Using Content to Generate Free Traffic

When it comes to digital marketing, you have to commit, and most importantly, ship it.

Russ Henneberry is a speaker and business consultant and his advice to businesses is simple. If you’re looking to boost SEO, post often so you can make Google happy. If you’re looking to sell a product, create 1 high-quality piece of content and then pay to drive traffic to the web page.

In this episode, we talk to Russ about the content strategies he used to help grow DigitalMarketer, how savvy marketers repurpose their content and the three focuses of successful entrepreneurs.

IN THIS EPISODE YOU’LL LEARN:

• How often to publish content for organic traffic and increased SEO of web pages
• The advantage of using 1 high-quality piece of content to market your services and/or products
• The 3 main avenues to provide value with content
• What strategy Russ used to improve the SEO of the DigitalMarketer website
• How to get Google to notice your content over the competitions