EP28: Daniel Whittington, Vice Chancellor @ Wizard Academy on Building a Loyal Community of Customers
The DigitalMarketer Podcast - A podcast by Scalable Media Network
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Building a loyal community of dedicated customers can often seem like a long drudge. But sometimes a brand seems to get it right really quickly. Enter Daniel Whittington of Wizard Academy.
Daniel is the founder of Whisk(e)y Academy, a Whiskey enthusiasts community that has turned into the third-largest account on Patreon. In this episode, we talk to Daniel about growing a dedicated following, how he manages content on several social platforms, and why consistency is the most important content strategy.
IN THIS EPISODE YOU’LL LEARN:
- Why Daniel released videos five days a week and how it has kept his community coming back
- How you can use larger influencers and podcasters to grow your social channels and increase your brand awareness
- How Daniel grew a group of over 10,000 paying community members and ensured they were all committed to the group
- Why you want to treat each social platform as a separate entity (while also making sure they all collaborate together)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
