EP36: Albert Briggs, VP of Sales and Brand Strategy @ Nice Kicks on the Effectiveness of Online Advertising

Online advertising is an ever-evolving landscape as social media platforms like Facebook continue to change their algorithms, and it can feel like a struggle to make a name for yourself.

Luckily, Albert Briggs, VP of Sales and Brand Strategy at Nice Kicks, is here to help. He explains how he’s managed to build a brand community in this evolving landscape, how to create ads that get seen in noisy newsfeeds, and the upcoming shift he’s preparing for in the advertising industry.

IN THIS EPISODE YOU’LL LEARN:

• How you can establish a brand new social media presence
• Why showcasing your expertise is one of the best marketing strategies right now
• How to make brand-worthy, value-driven video content
• How shoppable content will shape the advertising industry through platform and streaming-friendly shopping

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Albert on LinkedIn
Nice Kicks
Made For Dad

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