EP44: Chris Davis on Building Educational Content to Grow Your Business
The DigitalMarketer Podcast - A podcast by Scalable Media Network
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Why does DigitalMarketer give away so much free content? To grow our brand awareness and show you we don’t just talk the talk: we walk the walk too.
In this episode of the DigitalMarketer podcast, Garett sites down with Chris Davis, Director of Education at ActiveCampaign, to talk about how to use educational content to grow your business both internally and externally.
IN THIS EPISODE YOU’LL LEARN:
- How to use 4–6 content pillars to create hundreds of pieces of content and condensed manuals
- The metric to track to see if your content is actually helping your audience learn
- How to use customer support and webinars to get ideas for articles, social media posts, and email newsletters
- The low hanging fruit that small teams can pick to get started with their educational content strategy
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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