EP45: What The Heck is Going on in the World of Marketing? with Dave Gerhardt, VP of Marketing @ Drift

This week we’re talking about the strategy disrupting the marketing world right now: conversational marketing.

People don’t want to be sold to, they want to have conversations—they want their product questions answered, they want to know where to find information on a website, and they want all of it now. Dave Gerhardt, VP of Marketing at Drift, joins us to explain how to use conversational marketing to talk with your customers and create a movement around your brand.  

IN THIS EPISODE YOU’LL LEARN:

• Why conversational marketing is such a big deal in 2019
• How conversational marketing became a norm in the marketing world by branding it to create a movement
• How Drift creates content that doesn’t sell their products but showcases their expertise
• How Dave uses LinkedIn to market Drift—including giving people rides to the airport

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Seeking Wisdom Podcast

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Drift

Dave on LinkedIn

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