EP63: Meet DigitalMarketer's Content Team of One with Becky Zieber
The DigitalMarketer Podcast - A podcast by Scalable Media Network
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Did you know ONE person runs the entire DigitalMarketer blog?
In this episode, Jenna interviews Becky Zieber, DigitalMarketer’s Managing Editor, to figure out how she’s doing it. Becky explains what her day-to-day looks like, the importance of giving away free content, and the number one thing you need to do to create a readership.
IN THIS EPISODE YOU’LL LEARN:
- How to make SEO friendly blog content that is written for people NOT bots
- DigitalMarketer’s transition from only strategic content to more casual posts that target new and specialized digital marketers
- The productive feedback loop that keeps a positive relationship between our editors and writers
- Why having a brand voice is critical to running a successful blog
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Becky on the DigitalMarketer Blog
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