EP70: Writing as Ryan—Creating Copy for DigitalMarketer with Ben Griffin

Ever wonder how Ryan Deiss has the time to be CEO of DigitalMarketer and write consistent content?

Meet Ben Griffin, Lead Copywriter at DigitalMarketer. In this episode, he talks about how he’s nailed ghostwriting for Ryan Deiss, what subject lines are working best for us right now, and how he trains new DM copywriters.

IN THIS EPISODE YOU’LL LEARN:

• Ben’s secret to keeping up with writing all of our marketing campaign emails
• What’s working and not working right now in copy
• The 3 metrics we use to figure out when to create new copy: open rate, conversion rate, click-through rate
• Why you need to pay the most attention to your hook when writing copy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse

Google Docs

Swipe File

Chubbies Shorts

Ben on LinkedIn

Richard Lindner on the DigitalMarketer blog

Episode 65: The Mastermind Behind DigitalMarketer’s Offers and Promotions with Matt Shelar

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