EP95: Mastering Your PR in Times of Crisis & Division with Richard Lorenzen of Fifth Avenue Brands

Nailing your marketing messaging is extra hard right now. Luckily, there are PR experts who can tell us exactly what to do. In this episode, Richard Lorenzen, CEO of PR relations firm Fifth Avenue Brands, explains what his firm is doing to manage media and communication for his clients right now and how they’re using this as an opportunity to promote them as thought leaders. He also discusses what to do if you have fake or negative news circulating about your brand, what black PR is, and how to discern deep fake videos.

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