Monetizing Your Expertise in 2022 with Aaron Parkinson

Is education marketing dead, or do consumers still want to be educated before buying? On today’s episode, host Mark de Grasse talks to Aaron Parkinson, a digital marketing pioneer and the CEO of 7 Mile Media. Aaron firmly believes that education can be a powerful marketing tool for all types of businesses. He explains that buyers only care about themselves. They don’t care about the products or services you’re trying to market; they only care about results. And what better way to show them what you’re all about than by educating them? People are busy and see right through the fluff. So if your content is not educating, at least make it entertaining. Listen in as Mark and Aaron dive deep into the world of educational marketing and how brands can grow their influence by developing fully-fledged curricula for their audience. IN THIS EPISODE, YOU’LL LEARN:Is educational marketing dead?How to compete in the online education spaceBuyers want accountability from the educational content they invest in online Are you building an offer or a business?How to add content levels to your brand experienceThe changes currently happening in the online education spaceHow to develop an entire ecosystem around educational offersThe Eight Week Media Buying BootcampLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Aaronparkinson.comConnect with Aaron on TwitterOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195...