Commodity

A commodity is a good whose individual units are essentially interchangeable, and each of its parts is indistinguishable from another part. For many businesses, having their products become commodities is bad news. If their product isn't any different from that of their competitors, the only thing to compete on is price and profit margins quickly shrink away. In this episode of Dirty Words, Tom Roberts and Acyr Borges, QAD's Vice President of Packaging, unpack what it means to become a commodity and how to avoid it.