A Bird's-eye View of Editorial Production with David Iscove of Cella

David Iscove, Creative Technology Practice Lead at Cella, joins Daniel to take a high level look at how editorial content production fits into the marketing landscape. From our bird's-eye view of editorial content production and it's interface with marketing at large, we talk about the current state of marketing. We touch on how our creative production specific technology should interface with our stakeholders, and what we can unlock when effective communication and technology are in place.