A Guide to Style Guides with Kimmy Snow of ShowLabs

This week Daniel is joined by Kimmy Snow, lead stylist at ShowLabs, the Denver based commercial product studio. In this episode we discuss the daunting task of creating a style guide for a brand or retailer. In e-comm product photography, the style guide is standard and a critical part of doing production photography at scale, but as Daniel learned during a recent presentation to product photography students at Art Center, it can be a challenging thing to understand and build in a way that works for all parties involved.