Conversations on Color with Jason Wheeler and Jean Francois Ortiz of Columbia Sportswear

Think back to 2015 and you may remember, The Dress. A viral phenomenon that taught us a lot about how we as humans perceive color. As a photographer during that time, it sort of felt like watching the world learn a lot about what we already knew. Color can be deceiving and you never know what someone else ACTUALLY sees. In e-commerce, color is a constant topic, partially for this exact reason. If we can’t control what devices people are using to shop, let alone how their eyes work, how much effort should we put into this? In this episode I’m joined by Jean Francois Ortiz and Jason Wheeler of Columbia Sportswear and we dig into color for e-commerce