Does One Size Fit All? On Content Strategy with Charlotte Cole of Farfetch

The E-commerce Content Creation Podcast - A podcast by Creative Force, Daniel Jester

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Business Arts Technology

Does one size fit all when it comes to our content strategy? That’s the question we posed to todays guest, Charlotte Cole, Senior Director of Content Development at Farfetch. Spoiler alert, the answer is not yes. We discuss personalization, regionalization, localization and all the factors that go into an effective global content strategy.