Niche Down! with Caydie McCumber

In this conversation, Daniel and Caydie discuss the importance of finding a niche in photography and the benefits it can bring. They explore the challenges and rewards of focusing on a specific genre, such as active lifestyle photography. Caydie shares her experience of niching down and how it has helped her curate her portfolio and attract clients. Caydie and Daniel discuss various topics related to the photography industry, including managing time and production on set, building a creative community, the importance of investing in creative teams, and exploring the future of e-commerce photography.