Swinging the Pendulum of Cost and Quality with Mark Stocker of The Very Group

Mark Stocker is Senior Creative Manager for The Very Group, a collection of high volume retail brands based in Liverpool England. Mark was a speaker at the Henry Stewart Photo Studios Ops Forum back in October of 2021 and we invited him on this episode to discuss how the proverbial pendulum needs to (and is!) swing(-ing) away from the lowest cost per shot possible, to a true strategic consideration capable of driving revenue in a more direct way. After all, it is the creative teams and the solutions they develop that will change the way we buy and sell digitally.