Thoughts on Video Strategy with Danny Rickard of Cella

Danny Rickard of Cella pulls from his experience in video production to discuss video strategy with Chief Moneybags of Brand X. In past episode of this podcast we've discussed standing up video, and the need to have a plan behind it. In this episode Danny helps us understand that strategy doesn't have to be scary, and can leave room for flexibility and experimentation.

Om Podcasten

The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.