Understanding and Supporting your Creative Teams with Tony Baker of Stitch Fix

Tony Baker, Director of Product Imaging at Stitch Fix joins Daniel in this episode of The Ecommerce Content Creation Podcast. We discuss his short tenure with Stitch Fix before the COVID-19 Pandemic shut down most creative production in the United States, how he supported his teams through the uncertainty of the pandemic, and how he leverages lessons and tools from his time at Amazon, Nike, and Stitch Fix to understand his teams, who they are, and what drives them. Once the picture of his team begins to focus, you can begin finding and creating opportunity for your creative teams.