A claims 101 with Craig Weiss of Consumer Product Testing

A deep dive into claims with claims expert, Craig Weiss of Consumer Product Testing. What do the claims you see on labels actually mean? What's a strong claim and what's just puffery? And how can you as a consumer more effectively read labels? This podcast explored all this and more!    Interested in supporting the podcast? Find us on Patreon at www.patreon.com/theecowell