E246: Why I Sold ColorIt.com

If you've been following this podcast over the past few weeks, it won't come as a surprise to you when I say that ColorIt is officially no longer ours. We listed the business for sale in December and we officially closed on April 5th. Being our biggest brand, you might wonder why we sold ColorIt.com among all our other brands. In this episode we talk about The events that led to the sale of ColorIt How the transaction transpired Who the buyers are How much the business sold for What's next for Terran This episode is part of a series we're doing on the ColorIt sale. Stay tuned for our next few episodes where we talk to Joe Valley, the broker who helped me with the sale, and our team in the Philippines who help run ColorIt. Thanks for listening! Until the next one, happy selling.