E273: Growing an Ecommerce Business in an Ultra-Niche Market

It’s been a hot minute since I did one of these Under the Hood episodes. Today, I bring you one that could be both interesting and potentially helpful for those selling products in narrow niches. It can be difficult to be number one in a highly saturated and competitive niche. That’s not usually a problem for folks with businesses in very specific and product-focused niches.   Nevertheless, being involved in an ultra-niche business has its own share of challenges. Today, I’m talking to Mark who helps run a dancewear company in an ultra-niche market.  Originally started by his grandma 40 years ago, he was instrumental in its shift from selling wholesale to retail in 2017. Here’s a look at where the business is at right now. How Mark got involved in ecommerce (2:43) How they stared in the online space (4:05) What the revenue’s like (5:19) Mike puts in a couple of suggestions for growing the business.  Do SEO (7:11) Look at selling on Amazon (9:26) Put out good quality content (12:15) Start using Facebook Messenger (19:12) Free plus shipping offer (20:46) Create a giveaway (24:57) Add lifestyle photos (29:57) Under the Hood is a segment where we do an hour-long coaching call with one of our listeners. We take a look at their businesses, provide honest feedback, offer our best business advice, and answer whatever questions they have. In exchange for the free coaching, we will turn the call into a podcast episode so that our community can benefit as well. It’s a win-win! Subscribe to the 5 Minute Pitch podcast to listen to all the pitches and deliberations from the show’s first season. Join season two of the 5 Minute Pitch by filling out and submitting the application form.