E566: Easy Tips to Save on Packaging Costs

Elizabeth Corbett discusses the biggest mistakes e-commerce brands make with packaging, the opportunities they're missing out on and the easy ways you can save on packaging costs.    Packaging is one of the most important aspects to improving your customers' unboxing experience.   Its the one opportunity you have to communicate with your customers so you should be investing quite a bit into it.    That's why we've invited Elizabeth Corbett to the podcast to talk to us all about packaging, the biggest mistakes brands make, and why you should consider eco friendly solutions for packaging.    Here's some timestamps to get you by:  00:00 - Introduction 01:28 - Packaging Mistakes 04:11 - Packaging Waste and Cost Savings 07:00 - Benefits of Shipping In Its Own Container 10:43 - Dealing with Porch Pirates and Returns in DTC Packaging 14:41 - Considerations for Sourcing Packaging Materials 18:55 - The Impact of Freight Costs on Packaging 27:25 - The Growing Importance of Sustainable Packaging 33:34 - Contact Elizabeth for your packaging concerns   As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.    Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at [email protected]. We'd love to help you in any way we can.    Thanks for listening!   Until next time, happy selling!