E570: Selling My Brand After 10 Years - Part 1

Mike is back on the podcast to look back on IceWraps' journey, from facing burnout to regrets from running more than one brand at a time.  Today's episode is sponsored by Autron. Maximize your ROI with Autron’s real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months! Takeaways Selling at the peak of your business can mean sacrificing future cash flows. Focusing on one business can lead to greater success. Running multiple brands at a time can dilute your effectiveness. Timestamps 00:00 - The Journey of Ice Wraps: A Decade in E-Commerce 08:02 - Lessons Learned from Selling Ice Wraps 15:59 - Defining Success: The "One Thing" Focus 21:49 - The Transition: From Acquisition to Sale As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.  Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at [email protected]. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!