E572: AI vs. Traditional Sellers - How Fast the Gap Is Growing

Julian Timings from Autron.ai discusses if old Amazon PPC strategies still work in 2024, how video advertising is still profitable, and whether off-Amazon advertising is still worth it. He shares some of the trends that he's seeing in Autron about optimizing campaigns, the average TACOs, and how Autron works to provide PPC management to those without budget, time or expertise. The Big Takeaways of Today's Episode Amazon ad costs have been increasing significantly. Video advertising can be a great ROI for sellers, especially if the creative aspect is locked down. Off-Amazon advertising isn't very profitable - the general trend is that after some time, it isn't worth it. TACoS between 10-15% is more of an exception than a rule. PPC influences organic rankings somewhat because Amazon rewards sales velocity. Episode Timestamps 00:00 - Introduction to E-commerce and PPC Strategies 01:58 - Julian's Background and How He Transitioned to Amazon 03:21 - Emerging Trends in Amazon PPC 04:41 - The Importance of Video Advertising 06:58 - Off-Amazon Advertising Insights 09:47 - Identifying New Sales Opportunities for Growth 11:30 - Optimizing Campaign Goals with Autron 13:29 - Campaign Structure and Management Strategies 16:48 - Long-Tail Keywords and Campaign Optimization 18:33 - Targeting Strategies and Keyword Management 19:54 - Understanding TACOS and Profitability 21:47 - The Influence of Advertising on Organic Rankings 23:10 - Autron's Unique Approach to PPC Management 25:58 - Future of AI in Advertising 27:48 - Pricing Model and Customer Alignment 29:11 - Ideal Customer Profile for Autron As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.  Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at [email protected]. We'd love to help you in any way we can.  Thanks for listening!