TEA 104: Create Volume, Maximize Profit, Add More Volume

As we charge into the new year, I want to share a 3-step process we follow to remove marketing as a bottleneck in our business – allowing us to get so many customers that production & fulfillment become the bottlenecks. It's the problem of, "We can't spend more marketing dollars because we can't handle the amount of orders coming in." We use these three steps as barometers very heavily with paid advertising, in particular. If something isn't working, we can ask ourselves a few questio...