TEA 116: "CRO" Is NOT What You Think It Is... (With Ethan Bence From 4080 Marketing)

The Ecommerce Alley - A podcast by Josh Coffy - Mondays

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► Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to explain in depth how to shift your thinking from CRO being "Conversion Rate Optimization" to "Conversion Revenue Optimiza...