TEA 123: Offer Economics & Our 5 Favorite Offer Structures To Cut Acquisition Costs

(This episode is a re-run that originally aired on November 27, 2023.) Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think. I'm talking from $105 cost per customer to $4.51. Or $43 to $23 cost per customer. All with one change: the offer. In this episode, I'll show you how "offers" impact your ad results, share examples of offers have worked wonders, break down offer economics, and share 5 of my favori...